business-objectives

Competition policy objectives the main objective of competition policy is to maintain the competitive process and promote effective competition in the market. Maintaining or promoting effective competition is essential, given the limitations that the private or public sector can place on competition. Competition law therefore prohibits price-fixing agreements, abuse of dominant power, and concentrations that risk establishing a dominant position in the market. The realization of this objective is also a condition for increasing the economic well-being of society. Promoting increased competitiveness, ensuring equal rules of the game in the market, promoting renewal, increasing the choices and quality of products and services, and achieving market balances that produce the most realistic prices, policies of competition becomes an important factor for the economic development of the country. The drafting of the national competition policy takes into account the economic and social conditions, as well as the culture of competition in our country. This makes it necessary, in addition to the general objectives for the period of time for which this document is drafted, to emphasize some other objectives, such as:
• protect the freedom of economic activity of market participants;
• reduce barriers to market entry, to create a conducive environment for entrepreneurship and the growth of small and medium enterprises;
• maintain honesty and correctness in business relations.

The processes of deregulation of specific sectors of the economy, privatization, reduction of tariffs or abolition of quotas and licenses that are currently being carried out in our economy, are also important objectives in the administration of competition policy. The Competition Authority can assist in these processes by supporting market-determined solutions, through active participation in public policy development and opinion delivery, and by intervening in regulatory procedures. This is necessary especially when it comes to the regulation and privatization of state monopolies or so-called “national champions”, where the Competition Authority influences the implementation of procurement policies. Aiming to increase competitiveness in the country’s economy, competition policy can make a very important contribution to improving macroeconomic indicators, such as: overall price level, employment and economic growth.

The main purpose of drafting a competition policy document is to serve as a program and outline what needs to be done to promote effective competition in the market: why, by whom and when? In addition, this document serves to communicate with the public, the business community and state institutions. The general public should is acquainted with the purpose of the law on protection of competition and the objectives set by the institution in charge of the implementation of this law. The drafting of national competition policy raises awareness of the protection and promotion of competition. This policy should set out the principles contained in the law, the priorities in its implementation, the policy to be followed by the Competition Authority and the main principles that must be respected by all market actors: businesses and public institutions.

Albania is a country with an economy open to the international market that is characterized by dynamism and growth. In recent years, Albania has enjoyed macroeconomic stability and sustainable economic growth. Particular attention has been paid to institutional change, including the establishment of regulatory bodies, the adoption of organic laws, the establishment of institutions and the design of policies that support markets and implement state intervention to respond to market distortions. Institutional changes related to enterprises and business, in the legal, financial and social framework, which support the market and entrepreneurship process, constitute the core of the transition. In this regard, the main challenge today and in the future is the consolidation of a fully functioning market economy, capable of coping competitive pressures and market forces in the European Union, regional and global economies.